BI WORLDWIDE India has launched the #ChannelSalesExcellence campaign to help brands improve engagement within the country's channel ecosystem.
The initiative arrives as companies struggle to maintain productive relationships with their distribution networks in a complex market. Effective channel engagement is critical for trade-marketing brands to ensure products reach consumers efficiently through a dynamic distribution landscape.
According to the company, three out of four channel partners in India are currently disengaged [1]. This represents a 75% disengagement rate [1] that the new campaign aims to address by helping brands drive measurable results and engagement.
BI WORLDWIDE India is positioning the campaign as a solution for brands that need to navigate the specific challenges of the Indian market. The company said it intends to provide the tools necessary to turn these disengaged partners into active contributors to brand growth.
To support these efforts, the organization leverages more than 75 years of expertise [1] in the field of engagement and incentive solutions. The campaign focuses on creating frameworks that allow brands to track performance, and implement strategies that resonate with local partners.
By focusing on measurable outcomes, the #ChannelSalesExcellence program seeks to move beyond traditional incentive models. The goal is to create a sustainable ecosystem where both the brand and the channel partner benefit from increased activity and better communication.
“Three out of four channel partners in India are disengaged”
The high rate of partner disengagement suggests a systemic gap between how global or national brands manage their distributors and how those distributors operate on the ground in India. By focusing on 'measurable engagement,' BI WORLDWIDE is signaling a shift away from passive loyalty programs toward data-driven performance management in the trade-marketing sector.
