Bilibili launched the BilibiliWorld 2026 anime and game exhibition in Shanghai on Friday, featuring more than 170 participating companies [1].
The event marks a significant effort to expand the international reach of the Chinese market for anime, manga, and gaming. By attracting major overseas firms and selling tickets in more than 190 countries and regions [1], Bilibili is positioning the expo as a global hub for ACG (anime, comic, and games) culture.
Among the exhibitors are prominent Japanese companies, including Takara Tomy and Lawson [1]. The scale of the event has grown, with more than 170 companies exhibiting this year, which is the highest number to date [1].
Crowds have already gathered for popular attractions. A reporter from TBS NEWS DIG said, "Many people are lining up for the crane game where you can win One Piece goods."
Attendance figures show a strong trajectory for the event. Last year, the exhibition saw more than 400,000 visitors [1]. While some reports suggest an expectation of 300,000 visitors for the current iteration [2], the event continues to target a diverse demographic, with foreign visitors making up 13% of the audience [1].
The exhibition began on July 10 and is scheduled to run through July 12 [1]. This timing allows the platform to showcase the latest trends in digital entertainment, and merchandise to a concentrated urban audience in Shanghai.
“Asia's largest anime and gaming exhibition features over 170 companies”
The growth of BilibiliWorld indicates a strategic shift by Chinese platforms to move beyond domestic consumption and become primary intermediaries for global IP. By integrating Japanese giants like Takara Tomy and expanding ticket accessibility worldwide, Bilibili is leveraging the 'soft power' of anime to build a cross-border ecosystem that blends digital streaming with physical retail and tourism.
