The Bharatiya Janata Party has removed Amit Malviya from his role heading the party’s digital communications and appointed Deepak Mhaskey as the new National Social Media Convenor [1, 2].
This transition marks a significant pivot for the party's online presence after more than a decade of continuity. The leadership change suggests a desire to reset the BJP's digital strategy as it navigates a changing political landscape.
Malviya served an 11-year stint as the head of the BJP’s Information & Technology and Social Media Department [1]. His departure concludes one of the longest tenures in the party's digital apparatus, a period that saw the BJP build a massive, coordinated online infrastructure across India [1, 2].
Deepak Mhaskey now assumes the lead role, but he will not operate alone. The party named four co-convenors to support the new digital direction: Priti Gandhi, Shivanand Dwivedi, Alok Bhatt, and Arun Yadav [1, 2]. This expanded leadership structure indicates a shift toward a more collaborative or distributed management style compared to the previous administration.
Party officials said the move was part of a major organizational reshuffle [1, 2]. While the party has not detailed specific failures of the previous regime, the reshuffle aims to refresh the approach to social media engagement and communication [2].
Malviya's tenure was characterized by an aggressive digital expansion that helped the party reach millions of voters. The appointment of Mhaskey and the co-convenors signals a new chapter in how the BJP manages its narrative across various platforms [1, 2].
“The BJP has replaced long-time digital chief Amit Malviya with Deepak Mhaskey.”
The removal of a long-standing figure like Malviya indicates that the BJP is prioritizing a 'digital reset' over continuity. By replacing a single powerful head with a convenor and four co-convenors, the party is likely diversifying its strategic input to modernize its outreach and potentially soften or shift the tone of its online communications.
