The Bharatiya Janata Party appointed Deepak Mhaskey as its National Social Media Convenor, replacing Amit Malviya as the head of its IT cell.
This leadership change signals a significant shift in the party's digital outreach strategy. The reshuffle comes as the party seeks to revamp its online presence following recent backlash.
Malviya led the IT cell for 11 years [1]. The appointment of Mhaskey marks the end of one of the longest tenures in the party's digital communications wing.
Mhaskey is a former chemistry professor [2] and is described as an expert in electoral data [2]. He previously held leadership roles within the party in Chhattisgarh.
The organizational reshuffle extended beyond the national leadership. The party also named four state coordinators as part of the broader effort to restructure its digital operations [3].
Party officials said the move is part of a response to online backlash and a desire to modernize how the BJP engages with voters across various social media platforms [3].
“The BJP replaced its IT cell chief Amit Malviya with Deepak Mhaskey in a major organisational reshuffle.”
The transition from a long-term political communicator like Malviya to a data expert and academic like Mhaskey suggests the BJP is pivoting toward a more data-driven, analytical approach to digital campaigning. By restructuring both national and state-level coordination, the party is likely attempting to mitigate negative online sentiment while optimizing its electoral targeting using Mhaskey's specific expertise in data analytics.
