The BJP unveiled a revamped national office-bearers team on Monday in New Delhi, led by Party President Nitin Nabin.
The reshuffle aims to inject youth representation and streamline digital strategy amid recent Gen Z protests. By replacing the traditional IT cell with a dedicated social-media department, the party seeks to modernize its outreach to younger voters.
Under the new structure, the party has appointed 13 vice-presidents [1] and eight general secretaries [1]. Among the high-profile appointments are Smriti Irani and Biplab Deb, who both return to key roles as general secretaries [2]. Union Minister Piyush Goyal was named the party treasurer [3].
A significant shift occurred within the party's digital apparatus. Amit Malviya was fired as the chief of the IT cell [3]. In his place, the party established a social-media department and appointed Deepak Mhaskey as its convenor [3].
This reorganization brings experienced leaders back into central roles while pivoting the party's communication strategy. The move follows a period of internal assessment regarding the party's resonance with the youth demographic [3].
The announcement marks a broader effort to reorganize the party's hierarchy to better handle current political challenges. The new roster of 13 vice-presidents [1] and eight general secretaries [1] creates a wider leadership base to manage national operations.
“The reshuffle comes amid Gen Z protests and aims to inject youth representation.”
The replacement of the IT cell with a dedicated social-media department suggests the BJP is moving away from traditional digital propaganda toward a more integrated social-media strategy. By reinstating veterans like Smriti Irani while adjusting its youth outreach, the party is attempting to balance seasoned political experience with a modernized approach to combat the influence of Gen Z protests.
