Actress Blake Lively joked about turning her Instagram account into an OnlyFans-style page featuring the biceps of her husband, Ryan Reynolds [1].

The humor served as a public pivot for Lively following a high-profile legal dispute with her co-star and director Justin Baldoni. By leaning into lighthearted content, the actress appeared to signal a move past the professional tension that overshadowed the promotion of their recent project.

Lively said the comments during the 2025 [1] Critics Choice Awards ceremony in Hollywood [2]. The joke played on the concept of a "thirst-trap," utilizing Reynolds' well-known physique to entertain the audience and her social media followers [1].

This public display occurred after Lively settled a defamation lawsuit with Baldoni [2]. The legal drama had become a focal point of entertainment news, casting a shadow over the production and release of the film "It Ends With Us" [4].

While the lawsuit was resolved, the tension between the leads remained a topic of public interest. Lively used the platform of the awards show to lighten the mood and refocus attention on her personal life and husband [2].

Observers said that the reference to subscription-based adult content sites was a satirical take on the current digital economy. It allowed Lively to acknowledge the scrutiny of her public image while maintaining a comedic distance from the legal proceedings [1].

The event highlighted the intersection of celebrity branding and crisis management. By pairing a joke about Reynolds with a nod to her legal history, Lively attempted to control the narrative surrounding her professional relationships [2].

“Blake Lively joked about turning her Instagram account into an OnlyFans-style page featuring the biceps of her husband, Ryan Reynolds.”

This incident illustrates a common celebrity strategy of using humor to neutralize negative press. By referencing a defamation lawsuit in a comedic context, Lively attempted to strip the conflict of its gravity and replace the legal narrative with a more relatable, domestic joke about her spouse.