BLUETTI Power Inc. unveiled FridgePower, an ultra‑slim plug‑and‑play home battery that can keep refrigerators operating during outages, on April 16[3].
Rising power interruptions across Canada and the U.S. have left many households scrambling for reliable backup for essential appliances, especially in small apartments and kitchens[1]—a gap BLUETTI aims to fill with a device that plugs directly into a wall outlet[2].
FridgePower measures just 2.95 inches thick, allowing it to sit unobtrusively behind a refrigerator[4]. According to the company, a single charge can sustain a standard fridge for up to four days, a claim backed by independent testing reported by Electrek[1].
Pricing for the product varies by configuration. Full‑home battery systems on the market range from $1,200 to $10,000[3], while the FridgePower unit itself is available for preorder at $759[5]. Early‑bird backers also receive a 42 percent discount off the usual retail price, making it one of the most affordable options for fridge‑specific backup[5].
The unit is being offered globally through a Kickstarter pre‑launch, with the campaign emphasizing North American consumers in both Canada and the U.S.[2][5]. Shipping is expected to begin later this year, and BLUETTI says the product complies with major safety certifications for residential use[2].
"BLUETTI, a global clean energy solutions provider, has officially launched FridgePower on Kickstarter," the company said in a statement released to Business Insider[2].
Analysts said that the addition of a dedicated fridge backup could reduce food waste during prolonged outages and lower the strain on emergency power grids, especially in regions prone to winter storms[1].
**What this means** The launch signals a shift toward niche, appliance‑specific backup solutions that combine portability with minimal installation hassle. As climate‑related grid stress intensifies, affordable products like FridgePower may become a staple in household emergency kits, offering a practical way to protect food supplies without the expense of full‑scale home generators.
“"BLUETTI, a global clean energy solutions provider, has officially launched FridgePower on Kickstarter."”
The launch reflects growing consumer demand for compact, plug‑and‑play backup power that targets specific household needs. By pricing FridgePower below $800 and offering a sizable discount, BLUETTI makes emergency refrigeration accessible to renters and small‑space dwellers, potentially reducing food spoilage and easing pressure on overloaded grids during severe weather events.
