The Bogotá Mayor's Office launched the "Pasaporte Mundialista" program to provide discounts and benefits to residents and visitors during the 2026 World Cup [1].

This initiative aims to stimulate the local economy by encouraging spending at partnered businesses while positioning the city as a hub for tournament-related activities [1], [2].

The program operates through a network of more than 60 allied establishments [1]. These businesses provide specific discounts to those utilizing the passport, creating a structured plan for fans to experience the tournament fever within the city [2].

City officials said the strategy was announced in early 2024 and will remain active until the conclusion of the 2026 World Cup [1]. By integrating tourism and local commerce, the district seeks to ensure that the global sporting event translates into tangible financial growth for small, and medium enterprises.

Parallel to this effort, the district is implementing the "Emprendópolis" program [3]. This economic strategy is designed to support 5,000 entrepreneurs within Bogotá [3], further diversifying the city's commercial landscape as it prepares for the influx of international attention.

Together, these programs represent a coordinated attempt by the District Capital to leverage a global event for urban development. The city is focusing on creating a welcoming environment for fans that benefits local vendors rather than only large international chains [1], [2].

“The 'Pasaporte Mundialista' is an initiative that offers discounts and benefits in more than 60 allied establishments”

Bogotá is utilizing the 2026 World Cup as a catalyst for economic revitalization. By combining a consumer-facing incentive program with the Emprendópolis support system for 5,000 entrepreneurs, the city is attempting to prevent 'leakage' where tournament spending only benefits hotel chains and global sponsors, instead redirecting that capital toward local business owners.