Bose has announced the general availability of its Lifestyle Ultra speaker, soundbar, and subwoofer as part of the new Lifestyle Collection [1, 2].
The launch marks a strategic move to provide a modular, high-quality home-audio solution. By offering flexible placement options, Bose said it intends to compete more directly with established rivals like Sonos [2, 1].
The Lifestyle Ultra Speaker is available in multiple colors and price points depending on the retailer. On Amazon, the speaker is priced at $299 [1] for both white and black models [1]. However, the beige version available directly through the Bose website is listed at $349 [1].
For users seeking a more comprehensive theater experience, the company offers larger components. The Lifestyle Ultra Soundbar is priced at $1,099 [1], while the Lifestyle Ultra Subwoofer costs $899 [1].
Technical specifications for the individual speaker highlight a compact design. The unit measures 7.27 by 4.77 by 6.59 inches [6] and weighs 3.7 pounds [6]. These dimensions allow for the flexible placement the company said it emphasized during the product rollout.
Consumers can purchase the new hardware directly from the Bose website or through third-party retailers, including Best Buy, and Amazon [1, 2]. The products first became available in March 2023 [1, 2].
“Bose intends to compete more directly with established rivals like Sonos.”
The revival of the 'Lifestyle' branding suggests a return to a modular ecosystem approach. By decoupling the subwoofer and soundbar from the individual speakers, Bose is shifting toward a customizable model that allows consumers to scale their home audio investment over time rather than purchasing a static, all-in-one system.
