Brazil's Agência Nacional de Vigilância Sanitária (Anvisa) has opened a public discussion and call for technical studies regarding non-combustion nicotine products [1].
The move comes as the agency attempts to address the proliferation of prohibited items such as oral sachets and nicotine pouches. These products are currently illegal in Brazil, yet they continue to circulate freely through tobacco shops, mobile applications, and social media platforms [1].
Anvisa is seeking contributions and technical data to better understand the impact of these products on public health. The agency said that the availability of these items is expanding the illegal market within the country [1]. By soliciting formal studies, the regulator aims to build a comprehensive evidence base to inform future policy decisions regarding the regulation or continued prohibition of non-combustion nicotine delivery systems [1].
The rise of these products presents a challenge to existing health frameworks because they bypass traditional smoking bans and are often marketed to younger demographics via digital channels [1]. This shift in consumption patterns has created a gap between current law and market reality, leading to an increase in unregulated sales [1].
Anvisa has not yet announced a timeline for when the public consultation period will conclude or when a final decision on the legal status of these products will be reached [1]. The agency said it continues to monitor the growth of the illicit trade of nicotine pouches across the country [1].
“Anvisa opened a public discussion and call for technical studies and contributions on non‑combustion nicotine products”
This initiative signals a potential shift in Brazil's regulatory approach to nicotine. By moving from a blanket prohibition to a data-gathering phase, Anvisa is acknowledging that the current ban is failing to prevent market penetration. The result of this consultation will likely determine whether Brazil continues to treat these products as illicit contraband or develops a regulated framework to control their sale and distribution.
