Barber Washington Santos is reviving a flag-inspired hairstyle called the "Hexa Cut" for football fans in Resende, Rio de Janeiro [1].
The trend reflects the deep cultural connection between Brazilian identity and football, providing a tangible way for supporters to express their hope for a record sixth World Cup victory.
Santos first introduced the design in 2022 [2]. He said the style was originally created after the national team won the Copa América, but he has brought it back to meet the current surge of World Cup fever [2]. The cut incorporates the colors of the Brazilian flag, transforming the hair of clients into a patriotic statement.
The barbershop has attracted dozens of fans [1], many of whom are children. Santos said he wants to give the kids something to smile about while they wait for the tournament to begin [1].
For the young fans, the haircut serves as more than a fashion choice. Lucas Oliveira, a 10-year-old fan, said that seeing the flag on his head makes him feel proud to be Brazilian [1].
By blending art and sport, Santos has turned his chair into a hub of community spirit. The Hexa Cut serves as a visual countdown to the tournament, keeping the nation's sporting ambitions visible on the streets of Resende.
“"I want to give the kids something to smile about while they wait for the World Cup."”
The revival of the 'Hexa Cut' illustrates how sporting events in Brazil transcend the pitch to influence local commerce and social identity. By targeting children, the trend reinforces the generational transmission of football passion, linking national pride to a specific visual brand as the country pursues its sixth championship.
