Brighton & Hove Albion signed Canadian striker Promise David on a season-long loan from Belgian club Royale Union Saint-Gilloise on Tuesday [1, 2].
The move strengthens Brighton's attacking options as the club looks to add a proven goalscorer to its roster for the current campaign [1].
The agreement includes an obligation to buy the 25-year-old player if certain performance criteria are met [1, 4]. The reported cost for the permanent transfer is £22 million [1], which is equivalent to €26 million [2] or U.S.$29.7 million [2].
David arrives in England following a productive tenure in Belgium. He scored 41 goals in total for Union Saint-Gilloise [5]. His contributions were central to the club's success during the 2024-25 season, where he scored 24 goals to help secure the league title [6].
Brighton officials said the loan structure allows the club to integrate the striker into the squad while maintaining specific performance benchmarks before the final purchase is triggered [1]. The deal marks a significant investment in the Canadian international's ability to translate his Belgian league form to the Premier League.
“Brighton & Hove Albion signed Canadian striker Promise David on a season-long loan.”
This transfer reflects Brighton's continued strategy of scouting high-performing talent from European leagues outside the top five. By utilizing a loan with an obligation to buy based on performance, the club mitigates financial risk while securing a striker who has already demonstrated championship-winning form in Belgium.
