Brooklyn Bedding is marketing the Aurora Luxe, a copper-infused mattress designed to regulate temperature and provide customizable firmness for U.S. consumers [1, 2].

This product targets the growing market of "hot sleepers" by integrating materials that actively pull heat away from the body. By offering adjustable firmness and optional pillow-top upgrades, the company aims to provide a tailored sleep experience that traditionally required high-end custom builds.

The Aurora Luxe features a specialized cooling cover that utilizes copper to dissipate heat [1, 3]. This design is intended to prevent the heat retention common in many traditional foam mattresses. Buyers can select their preferred firmness level, and choose to add a pillow-top for additional comfort [1, 2].

Pricing for the mattress varies based on size and current promotions. The original list price for the mattress is $999 [3], though a current sale price is listed at $699.30 [3]. For those purchasing during the Memorial Day promotional period, a queen-size mattress is priced at $1,305.50 after applying a 30% discount [3].

To access the Memorial Day pricing, the company provided the promotional code MEMORIAL30 [3]. This discount allows customers to reduce the total cost by 30% during the holiday window.

Detailed evaluations of the mattress's performance were highlighted in a review published Feb. 20, 2024 [4]. The review focused on the efficacy of the cooling technology and the feel of the customizable support layers [4]. The product remains available for purchase through the company's official website [1, 3].

“The Aurora Luxe features a specialized cooling cover that utilizes copper to dissipate heat.”

The focus on copper-infused materials and customizable firmness reflects a broader industry shift toward "sleep tech" and personalization. By combining temperature regulation with user-selected support levels, Brooklyn Bedding is competing in a segment where consumers prioritize physiological comfort—specifically thermal regulation—over a one-size-fits-all approach to mattress density.