BTS and their label BigHit Music will release a limited-edition vinyl of the album “Arirang” to celebrate the group's 13th anniversary [1].
The release signals a shift toward physical media for the global superstars, offering collectors rare content that is not available on standard streaming platforms. This strategy leverages the enduring demand for vinyl among a dedicated global fanbase.
The anniversary edition includes several bonus tracks to entice listeners. These additions consist of voice messages, and a Korean version of the song “Normal” [1, 2]. The collection also features a hidden track titled “Come Over” [2].
BigHit Music will manage the worldwide distribution of the records [1]. The release is slated for the week following June 2, 2026, specifically between June 9 and June 15 [3].
The group is marking 13 years since its inception [1]. While the band has historically dominated digital charts, this physical release prioritizes the tactile experience of music over the immediate accessibility of streaming [3].
“BTS and their label BigHit Music will release a limited-edition vinyl of the album “Arirang”.”
The move to release a limited-edition vinyl for a 13th anniversary highlights the continuing trend of 'physicality' in the digital age. By including exclusive bonus content and hidden tracks, BigHit Music is creating an incentive for fans to move away from streaming and toward high-margin physical collectibles, reinforcing the group's brand legacy through scarcity and exclusivity.
