BTS and their agency BITHIT MUSIC will broadcast the "ARIRANG" world tour concert in Busan live to movie theaters worldwide next month [1, 2].
The initiative allows global fans to experience the performance in real time despite significant time-zone differences. By utilizing a "live viewing" format, the group can reach a massive audience that cannot attend the physical venue in South Korea [1, 2].
The live performance will take place at the Busan Asiad Main Stadium [1, 2]. To accommodate the global demand, the broadcast will be streamed to more than 38,000 movie theaters [1]. This distribution network spans over 80 countries, marking one of the largest theatrical event broadcasts for a musical act [1].
BITHIT MUSIC organized the event to bridge the gap between the performers and their international fanbase. The use of cinema infrastructure ensures a high-quality audio and visual experience that exceeds standard home streaming capabilities, providing a communal atmosphere for fans in different regions [1, 2].
This event is part of the broader "ARIRANG" world tour, which continues to integrate digital accessibility with traditional live performance. The scale of the theater rollout indicates a strategic push to monetize the live experience beyond the capacity of a single stadium [1, 2].
“The broadcast will be streamed to more than 38,000 movie theaters.”
The scale of this broadcast demonstrates the evolving 'hybrid' concert model, where artists use cinema networks to scale a single live event into a global theatrical release. By bypassing the physical limitations of a stadium, BTS and BITHIT MUSIC are effectively turning a local concert into a synchronized international event, maximizing both revenue and fan engagement.
