South Korean pop group BTS has begun its annual FESTA fan festival to celebrate the group's 13th anniversary [1].

The event serves as a primary engagement point between the global superstars and their fanbase, utilizing new music and digital content to commemorate the band's longevity in the music industry.

As part of the 2026 celebrations, the group released a bonus track titled “Come Over” [2]. The release of the song is a central component of the festival's offerings, intended to provide fans with new material during the anniversary period. MSN Entertainment said the group officially released the track to celebrate Festa [2].

In addition to the new music, the group shared a family-photo collage to mark the occasion [3]. This visual content was released alongside the start of the festivities to emphasize the bond between the members. MSN Music said the group kicked off the event with the photo for the band's 13th anniversary [3].

The FESTA event is designed as a two-week celebration [1]. During this window, the group typically releases a series of curated activities and media to interact with followers online. Soompi staff said the celebrations for the upcoming 13th anniversary have officially begun [1].

While some social media posts from The Tonight Show Starring Jimmy Fallon referenced a performance of the song “Butter” as a flashback for the event, other reports focused exclusively on the release of “Come Over” and the anniversary photos [2, 3]. The primary focus of the 2026 anniversary remains the digital festival and the specific bonus track release.

“"BTS officially releases 'Come Over' to celebrate Festa"”

The 13th anniversary of BTS highlights the group's transition from a traditional musical act to a global cultural institution. By utilizing a structured, two-week digital festival like FESTA, the group maintains a direct-to-consumer relationship with its fanbase that bypasses traditional media cycles, ensuring high engagement and sustained relevance even during periods of varying activity.