Researchers Anna Jordanous and Bill Keller have identified 14 building blocks of creativity to help individuals navigate the creative process [1].
This framework is significant because it breaks down a complex, often abstract mental process into concrete components. By providing a specific vocabulary for creativity, the researchers aim to make the process easier to tackle for those facing mental blocks.
According to a report from Psychology Today, the utility of these 14 building blocks lies in the use of everyday language [1]. This approach allows people to pinpoint the various facets of creativity rather than viewing it as a single, mysterious trait. The researchers said that this multi-pronged approach can serve as a tool for those seeking a boost in their creative output [1].
For individuals experiencing "writer's block" or general creative stagnation, the list provides a structured method for finding inspiration [1]. Instead of waiting for a spontaneous spark, users can review the specific building blocks to gain insights into where their process is stalling [1].
Jordanous and Keller developed the system to move beyond vague definitions of creativity. By identifying the distinct elements that contribute to an original idea, the framework transforms creativity from an innate gift into a manageable skill set [1].
"What makes the 14 building blocks of creativity identified by Jordanous and Keller so useful is that having everyday language which pinpoints the multi‑facets of creativity makes the creative process more tangible and easier to tackle," a Psychology Today author said [1].
The framework encourages a shift in how people approach problem-solving. By analyzing which of the building blocks are present in a project, creators can intentionally apply the missing elements to improve their results [1].
“The framework transforms creativity from an innate gift into a manageable skill set.”
The identification of specific building blocks suggests that creativity is a composite of modular skills rather than a binary trait. By categorizing these elements, the research provides a diagnostic tool for creative failure, allowing individuals to identify exactly which part of the creative chain is broken and apply targeted strategies to fix it.
