Cadillac and actor Terry Crews are launching an 18-episode [1] premium YouTube series titled “Crews Control” to explore the brand's Formula 1 team.
The series aims to bridge the gap between professional racing and a broader audience. By leveraging the personality of Crews, Cadillac intends to increase visibility for its new involvement in Formula 1 and other motorsport platforms [1, 2].
The program will premiere on May 5, 2026 [2, 3], on the official YouTube channel of the Cadillac F1 Team. This digital push follows the team's official entrance into the sport, which debuted at the Miami Grand Prix [1, 4].
Content for the series varies by report. Some sources said the show focuses specifically on the Cadillac Formula 1 team [2], while others said the series will explore the racing portfolio of TWG Motorsports across F1, IndyCar, and NASCAR [1].
This partnership marks a strategic shift in how the luxury automotive brand markets its racing ambitions. Rather than relying solely on traditional sports broadcasting, Cadillac is utilizing a high-profile entertainer to create a more accessible entry point into the complex world of motorsport [1, 2].
“The 18-episode series 'Crews Control' debuts May 5”
Cadillac's decision to launch a dedicated content series with a celebrity host suggests a strategy to humanize the technical nature of Formula 1. By diversifying its coverage to potentially include IndyCar and NASCAR, the brand is positioning itself not just as a single-team entrant, but as a broader powerhouse in global racing culture to attract non-traditional fans.
