Canadian soccer superfans have converged on host cities as the 2026 FIFA World Cup officially kicked off on Thursday, June 13 [1].

The event marks a significant cultural moment for the country, drawing thousands of supporters to fan festivals and matches to cheer for the national team.

Among those attending is Saskatoon resident Lee Kormish, who described the tournament as a once-in-a-lifetime experience. Kormish said he spends 47 months [2] preparing his family and work life to dedicate one month to the event.

"It’s the World Cup, it’s every four years, it’s what I live for," Kormish said. "I give my family, my work everything 47 months to come for this one month" [2].

The financial commitment for these supporters is substantial. Some superfan families have spent $20,000 [3] on tickets and travel to ensure they can follow the team across various venues. One family member said that no matter the cost, you have to go [3].

Host cities, including Toronto and Saskatoon, are currently managing a wave of matches, concerts, and fan festivals [1]. This tournament is described as the biggest FIFA World Cup in history [1].

Supporters are gathering at designated fan zones to create a home-field advantage for Team Canada. For many, the personal and financial sacrifices are viewed as a necessary part of the experience, a way to witness history on home soil.

“"No matter what, you have to go."”

The high level of financial and personal investment from Canadian fans underscores the growing popularity of soccer in North America. As a host nation, Canada is seeing a surge in sports tourism that transcends typical fan behavior, turning the tournament into a significant economic and cultural driver for its host cities.