CashKaro reported operating revenue of ₹600 crore [1] for the 2025-26 fiscal year, marking a 72% increase year-on-year [3].
The growth indicates a shift in the Indian e-commerce landscape as the company leverages creator-led commerce to scale its user base. This trend reflects a broader movement toward social commerce where influencers drive purchasing decisions.
The company's revenue rose from ₹348 crore [2] in the previous fiscal year to the current ₹600 crore [1] mark. This surge is attributed to the creator-commerce boom in India, specifically through the EarnKaro initiative [6].
Financial efficiency also improved during this period. CashKaro narrowed its EBITDA loss to ₹17 crore [4], which represents a 40% reduction in losses [5].
Operating as a coupons and cashback platform, CashKaro has focused on integrating affiliate marketing with social media reach. The company's strategy involves allowing users to earn rewards by sharing deals, effectively turning consumers into promoters, a model that has fueled its recent expansion.
The narrowing of losses suggests that the company is moving closer to operational break-even as it scales its revenue streams. By reducing the cost of acquisition through its creator network, the platform has managed to grow its top line without proportional increases in spending.
“FY26 operating revenue of ₹600 crore”
CashKaro's financial results highlight the scalability of the 'creator-commerce' model in India. By transitioning from a traditional cashback site to a platform that empowers individual influencers via EarnKaro, the company has successfully lowered its customer acquisition costs while rapidly increasing revenue. The simultaneous narrowing of EBITDA losses suggests the business model is maturing toward sustainability.
