CBS News has rebranded and expanded its live streaming service to "CBS News 24/7" [1].
The shift represents a move to capture a larger share of the digital audience by offering a free, continuous stream of news. As traditional cable viewership fluctuates, networks are prioritizing always-on destinations that allow viewers to access breaking news and live events without a subscription.
The service is available online through the network's website, mobile app, and various streaming platforms [2]. This expansion aims to provide a consistent hub for original reporting and real-time updates. The network designed the platform to be a free resource for the public, removing barriers to entry for its live content.
"CBS News is free, live and available 24/7. Start watching now," CBS News said [2].
The rebranding follows a broader trend of legacy media outlets diversifying their distribution methods. By emphasizing a 24/7 cycle, the network competes directly with other digital-first news streams and social media feeds that deliver information instantaneously. The service focuses on a mix of breaking news, live events, and original reports to maintain viewer engagement throughout the day.
"CBS News expands its live‑streaming offerings and rebrands the service as CBS News 24/7," TheWrap said [1].
“CBS News is free, live and available 24/7.”
The transition to CBS News 24/7 signals a strategic pivot toward an ad-supported, free-to-access model to combat the decline of linear television. By integrating the service across apps and streaming platforms, the network is attempting to build a direct-to-consumer relationship that does not rely on cable providers, positioning itself for a future where news consumption is predominantly on-demand and mobile.
