CBS News has rebranded its live streaming service as "CBS News 24/7," a free internet-based channel [1].
This move represents a shift toward continuous, on-demand digital delivery to compete with the rise of streaming news. By removing traditional broadcast barriers, the network can reach a global audience in real time.
The new service delivers a mix of breaking news, live events, and original reporting [1]. It is available online worldwide via the internet, including through the CBS News app, CBS.com, and various other streaming platforms [1].
The rebranding aims to expand the existing live streaming offerings of CBS News [1]. This allows the network to provide a steady stream of information without the constraints of a traditional linear television schedule.
Because the service is free, it lowers the entry point for viewers seeking immediate updates on global events. The platform integrates with existing digital infrastructure to ensure accessibility across different devices [1].
“CBS News has rebranded its live streaming service as "CBS News 24/7,"”
The launch of CBS News 24/7 signals a strategic pivot toward a 'digital-first' distribution model. By prioritizing a free, always-on streaming presence, the network is attempting to capture younger audiences and international viewers who increasingly bypass traditional cable packages in favor of app-based news consumption.
