CBS News has rebranded and expanded its free live-streaming service to CBS News 24/7 [1, 2].
The shift marks an effort to create a permanent, always-on digital destination for breaking news and original reporting [2]. By removing barriers to access, the network aims to expand its digital reach to a global audience [2].
CBS News 24/7 is available worldwide via the internet [1, 2]. Users can access the stream through the official CBS News website, the network's dedicated app, and various streaming platforms [1, 2]. The service is designed to provide a continuous flow of top stories and live events as they unfold [1].
This expansion allows the network to deliver reporting beyond the constraints of traditional broadcast schedules. The service integrates live coverage with original reporting to ensure viewers have access to verified information in real time [1, 2].
Because the service is free, it competes directly with other digital-first news outlets and free ad-supported streaming television (FAST) channels. The move aligns with broader industry trends where traditional broadcasters pivot toward streaming to capture younger audiences and mobile users [2].
The rebranded service focuses on providing a consistent stream of information, ensuring that breaking news is available immediately regardless of the viewer's location [1, 2].
“CBS News has rebranded and expanded its free live-streaming service to CBS News 24/7”
The transition to CBS News 24/7 reflects a strategic shift toward the 'always-on' news cycle. By offering a free, global streaming product, CBS is reducing its reliance on linear cable distribution and positioning itself to compete with digital-native news platforms for real-time viewership.
