CBS News and its local stations have rebranded their anchored streaming news service as "CBS News 24/7" to expand live-streaming offerings [1].
This shift reflects a broader industry move toward free, ad-supported streaming video on demand to capture audiences moving away from traditional linear cable television.
The service is available nationwide and globally via the internet through CBSNews.com, the CBS News app, and other affiliated streaming platforms [1, 2]. It serves as a continuous destination for breaking news, live events, original reporting, and storytelling from correspondents based worldwide [1, 2].
Catherine Cortez Masto, President of CBS News and Stations, said the goal is to give viewers a single, reliable place to turn for live news coverage whenever something happens, no matter where they are [1].
The expansion integrates a wide network of local coverage into the national stream. More than 200 CBS News local stations participate in the 24/7 stream [1]. This integration allows the network to blend localized reporting with national and international headlines in a single feed.
The announcement of the rebrand and expansion occurred on March 15, 2024 [1]. The service is designed to be accessible to anyone with an internet connection without requiring a paid subscription [2].
According to a promotional voiceover from the network, CBS News 24/7 is the premier anchored streaming news service from CBS News and Stations that is available free to everyone with access to the internet [2].
“CBS News 24/7 is the premier anchored streaming news service from CBS News and Stations.”
By leveraging over 200 local stations to fuel a global 24/7 stream, CBS is attempting to bridge the gap between hyper-local reporting and international news. This strategy aims to increase the network's digital footprint and provide a competitive, free alternative to paid cable news cycles, positioning the brand as a primary digital destination for real-time information.
