CBS News has rebranded and expanded its live-streaming service into a free, anchored, 24-hour news channel called CBS News 24/7 [1].
This shift represents a strategic move to capture a digital-first audience by providing continuous coverage outside of traditional broadcast windows. By removing cost barriers and expanding accessibility, the network aims to compete more aggressively with other streaming news outlets and social media platforms.
The service is available globally through the internet, accessible via the CBS News website, mobile applications, and various streaming platforms [1, 2]. The rebranding was officially announced Sept. 12, 2023 [1].
The expansion is designed to broaden the live-streaming offerings of the organization. The new format allows the network to provide anchored news coverage to viewers at any time and in any location [1].
"CBS News 24/7 will bring anchored, live coverage to viewers anytime, anywhere, expanding our streaming footprint for a digital-first audience," a CBS News spokesperson said [1].
The move toward a 24-hour digital cycle allows the network to pivot quickly to breaking news without waiting for a scheduled evening broadcast. This infrastructure supports a constant stream of top stories and live updates delivered directly to mobile devices and smart TVs [1, 2].
“CBS News 24/7 will bring anchored, live coverage to viewers anytime, anywhere”
The transition to a 24/7 streaming model reflects a broader industry trend where legacy broadcasters are decoupling their content from linear television schedules. By offering a free, anchored service, CBS News is attempting to build brand loyalty with younger demographics who prefer on-demand consumption over fixed appointment viewing.
