CBS News has rebranded and expanded its free internet-based streaming service as "CBS News 24/7" [1], [2].
The move signals a shift toward continuous, digital-first news delivery to compete with traditional cable networks and emerging streaming platforms. By offering a premier anchored service, the network aims to capture audiences who prefer on-demand and live-streamed information over scheduled broadcasts.
The new service provides continuous live news, original reporting, and programming [1], [2]. It is designed to deliver breaking news, live events, and storytelling around the clock [1], [2]. This expansion allows the network to maintain a constant presence in the digital landscape, ensuring that viewers have access to real-time updates regardless of their location.
Viewers can access the service online through web browsers or via the CBS News app [1], [2]. The platform is free to use, removing the paywall for users seeking a steady stream of journalistic content.
This rebranding effort focuses on the delivery of a comprehensive news experience. By integrating original reporting with live event coverage, the network seeks to establish a definitive destination for internet-based news consumption [1], [2].
“CBS News has rebranded and expanded its free internet-based streaming service as "CBS News 24/7."”
The launch of CBS News 24/7 reflects a broader industry trend where legacy broadcasters migrate their core identity to streaming to reach younger, cord-cutting demographics. By providing a free, 24-hour live cycle, CBS is attempting to bridge the gap between the immediacy of social media and the depth of traditional network news.
