CBS News has rebranded its free streaming service as "CBS News 24/7" to provide continuous live news coverage [1].

This shift marks a significant expansion in how the network delivers reporting to the public. By removing barriers to access, the service aims to compete with both traditional cable news and emerging digital-first media platforms.

The new service delivers news 24 hours a day, seven days a week [1]. This around-the-clock model allows the network to provide original reporting and breaking news updates to any user with an internet connection [1], [2].

Viewers can access the stream through the CBS News website and dedicated mobile applications [2], [3]. The network also expanded its reach to gaming hardware, making the service available on platforms such as Xbox One [2].

This digital strategy focuses on accessibility and immediacy. By utilizing a free-to-access model, the network can reach a broader global audience than traditional broadcast or subscription-based services. The integration across multiple devices ensures that news is available on smartphones, tablets, and home entertainment systems alike [3].

CBS News anchors and correspondents will anchor the programming, blending established broadcast standards with the flexibility of a streaming format [1]. This approach allows the network to pivot quickly during breaking news events while maintaining a consistent stream of scheduled content [1].

“CBS News has rebranded its free streaming service as "CBS News 24/7"”

The transition to a 24/7 streaming model reflects a broader industry trend where legacy broadcasters are decoupling their content from linear television schedules. By diversifying its distribution to include mobile apps and gaming consoles, CBS News is targeting younger, cord-cutting demographics who prefer on-demand and live-streamed information over scheduled broadcasts.