Global superstars including Tom Cruise, Madonna, Shakira, Justin Bieber, and BTS are scheduled to appear at the 2026 FIFA World Cup final [1], [2].
The inclusion of these high-profile celebrities is designed to leverage star appeal to increase global viewership and drive brand activation for the tournament [5].
The event is scheduled for July 19, 2026, with a kick-off time of 3 p.m. ET [1]. The final will be broadcast in English on Fox and in Spanish on Telemundo [1]. For those watching via digital platforms, the match will stream on Fox One and Peacock [1], [3].
The entertainment lineup features a mix of musical performances and special appearances. Madonna, Shakira, Justin Bieber, and BTS are slated to perform during the halftime show [2]. Tom Cruise is expected to make a special appearance as part of the festivities [3]. Other celebrities associated with the event include Brad Pitt, Jay-Z, Leonardo DiCaprio, and IShowSpeed [1], [3].
There are varying reports regarding the specific timing of certain acts. While some sources list the primary musical stars for the halftime show, other reports indicate that Post Malone will headline the pre-game closing ceremony [2], [4].
Viewers accessing the event through Peacock may find different options based on their subscription plans. Some reports suggest Peacock may offer the Spanish-language broadcast only [3], while others state the final streams on the platform more broadly [1].
“Tom Cruise, Madonna, Shakira, Justin Bieber, and BTS are scheduled to appear at the 2026 FIFA World Cup final”
By integrating A-list Hollywood actors and global K-pop and pop stars, FIFA is attempting to transform the World Cup final from a sporting event into a global entertainment spectacle. This strategy targets non-sports fans and younger demographics, ensuring the final achieves maximum cultural penetration and advertising value across multiple digital and linear platforms.
