Sony Music India has released the lyric video for "Khasiyat," a song from the upcoming romantic drama Chand Mera Dil starring Ananya Panday and Lakshya [1].

The release serves as a primary promotional tool to build anticipation for the film's music and chemistry between the lead actors. As a college-based romance, the track aims to establish the emotional tone of the movie before it hits theaters [2].

The video, uploaded to Sony Music India's official YouTube channel, showcases the lead pair in a college campus setting [1]. The music is composed by the duo Sachin-Jigar, with vocals provided by Raghav Chaitanya and Jonita Gandhi [3].

There is a discrepancy regarding the songwriting credits. The official YouTube description attributes the lyrics to Amita [1], while reports from MSN said the song was written by Amitabh Bhattacharya [2].

The song is part of the marketing campaign leading up to the film's theatrical debut on May 22, 2024 [2], [4]. The production focuses on a youth-centric narrative, utilizing the lyric video to engage audiences through visual storytelling and melodic hooks before the full movie is available for viewing [2].

Following the cinema run, the film is expected to move to a digital streaming platform, though specific OTT details are being managed by the distributors [4].

“The lyric video for "Khasiyat" has been released on Sony Music India’s YouTube channel.”

The release of a lyric video is a strategic step in the Bollywood promotional cycle, designed to create viral momentum on social media and streaming platforms. By highlighting the 'college romance' theme and the chemistry between Panday and Lakshya, the studio is targeting a younger demographic to ensure a strong opening weekend at the box office.