Luxury jeweler Chopard hosted a red-carpet gala dinner in Cannes, France, on Monday, May 18, 2026 [1].
The event serves as a primary showcase for the brand's 2026 collection, blending high-jewelry with high-fashion during one of the world's most prestigious cinematic gatherings.
Attendees included a variety of high-profile figures, such as Bella Hadid, Demi Moore, Eva Herzigova, and Georgina Rodríguez [1, 2]. Burlesque dancer Dita Von Teese also attended the event, which took place at the Palais des Festivals [1].
Rodríguez drew particular attention for her choice of accessories, wearing more than 300 carats of Chopard jewelry [2]. The scale of the gems highlighted the brand's focus on bold, high-value pieces for the current festival season.
While the evening was characterized by glamour and luxury, some guests noted a shift in the event's atmosphere over the years. Von Teese reflected on the history of the gathering during the festivities.
"The party used to be a little wilder," Von Teese said [1].
The gala is a recurring fixture of the Cannes Film Festival, designed to maintain the brand's visibility among global elites and fashion influencers. By pairing celebrity presence with massive jewelry displays, such as the 300-carat ensemble worn by Rodríguez [2], Chopard leverages the red carpet as a live marketing platform.
“"The party used to be a little wilder."”
The Chopard gala demonstrates the continued intersection of the luxury jewelry industry and the film industry's promotional cycles. By utilizing high-profile ambassadors to wear extreme-carat pieces, the brand reinforces its market position in the ultra-luxury segment while capitalizing on the global media attention generated by the Cannes Film Festival.
