Cineplex and Bell Media's TSN have partnered to broadcast select FIFA World Cup 2026 matches live in theatres across Canada [1].
The collaboration aims to provide a cinematic viewing experience for fans as Canada serves as a co-host for the tournament [3]. By moving the matches from home televisions to large screens, the companies are leveraging the high demand for communal sports viewing during one of the world's most watched events.
Tickets for these screenings went on sale Friday, May 15, 2026 [1]. The matches will be displayed during the official tournament window, which runs from June 11 to July 19, 2026 [3].
The broadcast will be available in 42 Cineplex theatres [4]. These locations include several sites within the Greater Toronto Area, specifically in Toronto, Scarborough, Etobicoke, Vaughan, and Brampton [4].
This initiative marks a strategic alignment between a major cinema chain and a primary sports broadcaster to capture the domestic excitement of the 2026 tournament. By utilizing the existing infrastructure of movie theaters, the partnership creates a hybrid event space that combines traditional sports broadcasting with a premium theater environment [2].
“Cineplex and Bell Media's TSN have partnered to broadcast select FIFA World Cup 2026 matches live in theatres across Canada.”
This partnership reflects a growing trend of 'eventizing' sports broadcasts to combat the fragmentation of traditional cable television. By partnering with Cineplex, TSN is creating a guaranteed physical destination for viewers, which likely increases the value of their broadcasting rights and provides a new revenue stream through ticketed cinema events during the World Cup.
