Australian artist CJ Hendry is bringing the "Flower Market" immersive pop-up to the IMBA Theatre at Gardens by the Bay in Singapore [1].
The exhibition marks the first time the installation has appeared in Southeast Asia, offering the public free access to whimsical, large-scale art. It expands the artist's global footprint following previous exhibitions in New York, Hong Kong, Abu Dhabi, and Sydney [4].
The Flower Market features a variety of plush-flower installations, including more than 30 different flower varieties [3]. This specific pop-up event is scheduled to run from June 10, 2024, to June 14, 2024 [0]. Admission to the Flower Market is free [2].
Following the conclusion of the flower installation, the venue will host another project by Hendry. The "JuJu World" inflatable experience is scheduled to run from June 20, 2024, to July 18, 2024 [1].
The two events transform the IMBA Theatre into a series of tactile environments. By utilizing plush materials and inflatable structures, the artist shifts the traditional gallery experience into a more interactive and accessible format for the general public.
“The Flower Market features a variety of plush-flower installations, including more than 30 different flower varieties.”
The arrival of CJ Hendry's work in Singapore highlights a growing trend toward 'instagrammable' and immersive art that prioritizes public accessibility over traditional gallery exclusivity. By offering free admission and utilizing tactile materials, the installation lowers the barrier to entry for art consumption in a major urban hub.
