Lawrence Frank, the Los Angeles Clippers’ president of basketball operations, said the franchise’s long‑term aim remains to win with Kawhi Leonard.
The comment arrives at the season’s end, a period when NBA clubs outline plans for the upcoming year. By restating that the team’s long‑term goal is to win with Leonard, the Clippers aim to provide stability for roster construction, reassure a fan base that has seen turnover, and signal to sponsors that the franchise is committed to building around its marquee player.
At the news conference, Frank said, “Our plan is to win with Kawhi,” when asked about the club’s direction. He also said, “We remain committed to Kawhi Leonard long‑term.” The remarks echo language used in the organization’s recent press releases and reinforce a consistent message from the front office.
Frank, who oversees player acquisitions, contracts and the overall competitive strategy, said the statement reflects the organization’s belief that Leonard’s skill set fits the long‑term blueprint. By placing Leonard at the center of that blueprint, the front office signals that future trades, signings, and draft choices will be evaluated through the lens of how they complement his game.
Leonard has been the centerpiece of the Clippers’ roster since joining the team, and his on‑court contributions have driven the club’s competitive aspirations. His ability to score, defend and perform in high‑pressure moments has made him a focal point for both coaching schemes and marketing efforts.
The clarification arrives as the franchise prepares for offseason roster decisions, indicating that Leonard will remain central to any future moves. Maintaining a clear commitment can help streamline discussions with agents and other teams, reducing uncertainty that often surrounds star players during free‑agency periods.
Fans and analysts have praised the directness of the message, noting that a clear commitment can help align coaching, scouting, and player‑development efforts around a single star. The Clippers’ ownership also appears to be positioning the team for sustained competitiveness in the Western Conference, where consistent success often hinges on retaining elite talent.
The statement also feeds into the broader NBA narrative that teams must build around a cornerstone player to contend for championships. Analysts note that franchises that clearly define a star’s role often enjoy more cohesive roster construction, which can translate into deeper playoff runs.
Looking ahead to the next season, the Clippers will enter training camp with the message that every acquisition and tactical adjustment is meant to support Leonard’s style of play. If the team can align its pieces around that objective, it could improve its standing in a Western Conference that features several other star‑led squads.
“Our plan is to win with Kawhi.”
By publicly restating its dedication to Kawhi Leonard, the Clippers are signaling a clear strategic direction that will guide roster moves, coaching decisions and marketing efforts, aiming to keep the franchise competitive in a Western Conference where retaining a star player is often the key to sustained success.




