CMF launched the Buds Neo true-wireless earbuds in India on Aug. 20 [6].
The release targets the budget-focused audio market by providing active noise cancellation (ANC) and modern connectivity at a low price point.
The earbuds are priced at Rs 1,999 [1]. Depending on the exchange rate, this is estimated between $21 [8] and $25 [9]. While the official announcement occurred earlier this week, the product is available on Amazon starting today, Aug. 26 [7].
Technical specifications include 12.4 mm dynamic drivers [4] and Bluetooth 6.0 connectivity [2]. The device offers 35 dB of active noise cancellation [3] to reduce ambient sound. For users prioritizing longevity, the battery provides up to 52 hours of playback when ANC is disabled [2].
Gamers and media consumers may benefit from a low-latency mode of 120 ms [5]. This feature reduces the delay between audio and visual output, a common pain point in budget wireless audio.
CMF said it introduced the Buds Neo to expand its lineup of affordable audio gear for Indian consumers [1]. The brand said it aims to combine essential high-end features, such as ANC, with a price that remains accessible to a wider demographic [2].
“The earbuds are priced at Rs 1,999”
The introduction of the Buds Neo signals an aggressive push into the entry-level audio segment in India. By integrating Bluetooth 6.0 and 35 dB ANC at a sub-2,000 rupee price point, CMF is attempting to commoditize features that were previously reserved for mid-range devices, forcing competitors to either lower prices or increase specifications to remain competitive.
