CNBC anchor Becky Quick introduced an AI-generated avatar of herself, named "Becky Quick-er," during a recent segment on Squawk Box [1].
The demonstration highlights the growing commercial application of artificial intelligence in personal branding and the media industry. By creating digital twins of high-profile personalities, companies aim to expand how public figures interact with audiences across different platforms.
The avatar was developed by Genies, an avatar-creation company. During the presentation in the New York City studio, Genies CEO Akash Nigam said the technology and the business model behind AI characters [1, 2]. The project serves as a proof of concept for how media personalities can leverage digital versions of themselves for content creation and brand extension [2].
The appearance of "Becky Quick-er" occurred during a March 2026 broadcast [1]. The segment focused on the technical ability to replicate a person's likeness and the potential for these avatars to operate independently of the human original.
Nigam said the goal is to showcase the commercial potential of these assets. The use of such technology in a live news environment suggests a shift toward integrating synthetic media into mainstream broadcasting [2]. While the avatar is a digital representation, the collaboration between a major news network and an AI firm underscores the rapid adoption of generative tools in professional media settings [1, 2].
This integration of AI characters allows for a scalable presence that does not require the physical presence of the anchor. As the technology evolves, the boundary between human presenters and their digital counterparts may continue to blur in televised news [1].
“CNBC anchor Becky Quick introduced an AI-generated avatar of herself, named "Becky Quick-er."”
The creation of 'Becky Quick-er' signals a transition toward the 'digital twin' economy, where a personality's likeness becomes a decoupled asset. For the media industry, this suggests a future where content production is no longer limited by the physical availability of talent, potentially altering labor dynamics and authenticity standards in journalism.
