CNN Brasil and the audiovisual production company Santeria will produce special on-site coverage of the Cannes Lions International Festival of Creativity 2026 [1].
The partnership aims to explore the tension between human emotional intelligence and the increasing influence of artificial intelligence in the creative industry. As AI continues to reshape how content is produced, the festival serves as a global benchmark for the role of human intuition in marketing and art.
The coverage will take place in Cannes, located on the French Riviera in France [1]. The reporting team will be present for the duration of the event, which is scheduled to run from June 22 to June 26, 2026 [1].
This collaboration combines the journalistic reach of CNN Brasil with the production capabilities of Santeria to deliver exclusive reporting from the world’s largest creativity festival [1]. The focus of the coverage will be the concept of emotional intelligence, often referred to as QE, as a critical counterweight to automated tools in the modern creative landscape [1].
By embedding a dedicated team on the French Riviera, the organizations intend to capture the real-time evolution of global creativity. The event attracts thousands of industry leaders who determine the trends that will define the coming year of advertising and design [1].
“CNN Brasil and the audiovisual production company Santeria will produce special on-site coverage”
This partnership signals a strategic effort to document the shift in the creative economy. By focusing on emotional intelligence (QE) during a period of rapid AI adoption, the coverage highlights a growing industry consensus that human empathy and intuition remain irreplaceable assets in high-level communication and branding.
