Eight major Colombian football clubs are demanding a fundamental change in how television-rights revenue is distributed by the governing body Dimayor [1].

This dispute threatens the financial stability of the league's next broadcast cycle. If the clubs maintain their stance, the league may struggle to secure a new contract without the full cooperation of its most popular teams.

The protesting group includes high-profile clubs such as Nacional and Millonarios [1]. These organizations argue that the current distribution model is unfair and fails to reflect the actual contribution these teams make to the sport in Colombia [1].

As part of their strategy, the clubs have announced they will not surrender their image rights for a new contract unless the current model is discussed and renegotiated [2]. This move creates a significant bottleneck for Dimayor, as the image rights of the league's biggest draws are essential for attracting high-value broadcast bids [3].

Representatives of the historic clubs said, "No cederán sus derechos de imagen para un nuevo contrato si no se discute el modelo actual" [2]. This translates to a refusal to cede image rights for a new contract if the current model is not discussed.

The tension comes as the clubs seek a more equitable share of the money generated by television audiences. By leveraging their image rights, the eight clubs [1] are attempting to force a structural shift in the financial hierarchy of Colombian football.

“Eight major Colombian football clubs are demanding a fundamental change in how television-rights revenue is distributed”

This standoff represents a power struggle between the league's governing body and its most commercially viable assets. By withholding image rights, the clubs are utilizing their market value as leverage to shift the financial model from a potentially egalitarian or fixed system toward one that rewards viewership and historical prestige, which could permanently alter the economic balance of the Colombian league.