Warner Bros. Discovery released the first trailer for the live-action/animation hybrid film "Coyote vs. Acme" in July 2026 [3].
The film's release marks a reversal of a studio decision to shelf the project. The movie was nearly scrapped for a tax write-off by Warner Bros. Discovery CEO David Zaslav, but the studio eventually decided to proceed with a theatrical rollout.
Starring Will Forte, the story presents a Looney Tunes-style underdog narrative. The plot involves a legal battle against the powerful Acme Corp, with a promotional voice-over stating, "I have information that could stop Acme - for good" [4].
Publicity for the film intensified this month with the trailer debut ahead of a screening at San Diego Comic-Con [3]. While some reports indicate the final trailer was released prior to the first public screening on Saturday, the footage was showcased prominently during the convention's panels [3].
The film is scheduled for a staggered international release. It will open in cinemas across the UK and Ireland on Aug. 21, 2026 [5]. The U.S. theatrical release is slated for Aug. 28, 2026 [1].
Ketchup Entertainment is serving as the distributor for the project. The hybrid format blends traditional live-action performance with the animated elements characteristic of the Looney Tunes franchise.
“"I have information that could stop Acme - for good."”
The release of "Coyote vs. Acme" represents a rare instance of a studio reversing a decision to use a completed film as a tax write-off. This move suggests a shift in strategy at Warner Bros. Discovery, potentially responding to creative or public pressure regarding the disposal of finished intellectual property for financial gains.
