Criteo and DoorDash said they are expanding their retail commerce media partnership to cover Canada and the broader North American market [1].
The move matters because it gives advertisers a larger, data‑rich platform to reach shoppers at the point of purchase, a channel that has become a fast‑growing revenue source for retailers and tech firms alike. By adding more brand and agency demand to DoorDash’s ad sales, the partnership could lift retail‑media earnings for both companies.
Under the expanded agreement, Criteo will support DoorDash’s advertising sales activities, providing its demand‑side technology and expertise to help sellers launch campaigns on the delivery platform [2]. Criteo said the collaboration will bring additional brand and agency demand to DoorDash’s inventory, allowing advertisers to target consumers who are already in a buying mindset.
Industry analysts note that retail commerce media has surged as e‑commerce and on‑demand delivery services converge. DoorDash, best known for food delivery, has been building an ad business that lets brands appear alongside restaurant listings and checkout screens. Criteo’s entry adds a seasoned ad‑tech player with a global network of advertisers, potentially accelerating DoorDash’s push into the U.S. and Canada.
Both companies expect the partnership to drive incremental revenue. DoorDash aims to grow its retail media earnings, while Criteo looks to broaden its footprint beyond traditional display and search formats. As competition intensifies among platforms such as Amazon, Walmart, and Shopify, the expanded alliance positions the two firms to capture a larger slice of the market.
**What this means** – The expanded partnership signals that delivery services are cementing their role as key advertising venues. Brands seeking to reach shoppers at the moment they decide to order will have a new, integrated channel that blends logistics with media, potentially reshaping how retail advertising budgets are allocated.
“Criteo will support DoorDash's advertising sales across North America.”
The expanded partnership signals that delivery services are cementing their role as key advertising venues. Brands seeking to reach shoppers at the moment they decide to order will have a new, integrated channel that blends logistics with media, potentially reshaping how retail advertising budgets are allocated.
