The Úrculo brothers have developed CrowdFarming, a direct-to-consumer organic food platform designed to connect European consumers with organic producers [1].
This model aims to shift the food supply chain by removing intermediaries, which can increase the sustainability of food production and provide consumers with more transparent access to organic goods [1].
Based in the Valencia region of Spain, the platform functions as a bridge between the agricultural producer and the end user [1]. By facilitating this direct relationship, the founders seek to create a more resilient food system that supports organic farming practices across the continent [2].
The initiative focuses on improving how Europe is fed by prioritizing organic standards and reducing the distance between the farm and the table [3]. The platform allows users to support specific farms, ensuring that producers receive a fairer share of the value of their goods [1].
This approach addresses growing consumer demand for organic food and a desire to know the origin of agricultural products [2]. By leveraging technology to manage the logistics of direct sales, the Úrculo brothers are attempting to scale the local-farm model to a European level [3].
The platform's presence in Valencia serves as a hub for demonstrating how organic farming can be integrated with modern digital distribution [1]. This integration is intended to make organic food more accessible while supporting the economic viability of small-scale organic farmers [2].
“CrowdFarming connects European consumers directly with organic producers.”
The rise of direct-to-consumer platforms like CrowdFarming indicates a structural shift in European agriculture, where digital intermediaries replace traditional wholesalers to favor organic sustainability and producer profitability.
