Brothers Javier and Carlos Úrculo founded CrowdFarming to connect European organic farms directly with consumers [1, 2].
The platform aims to disrupt traditional agricultural supply chains by removing intermediaries. This shift allows farmers to retain more value from their produce while providing consumers with transparency regarding the origin of their food.
Based in the Valencia region of Spain, the brothers designed the platform to foster a direct relationship between the producer and the end user [1, 2]. By bypassing the standard distribution networks, CrowdFarming seeks to make the process of sourcing organic food more efficient across the continent.
The initiative focuses on increasing sustainability in agriculture [1, 2]. The founders said that a direct connection helps consumers understand the environmental impact of their food choices and supports the viability of small-scale organic farming.
CrowdFarming operates as a digital bridge that allows users to support specific farms. This model encourages a move away from industrial farming practices toward more sustainable, localized production methods [1, 2].
“The platform aims to disrupt traditional agricultural supply chains by removing intermediaries.”
The rise of direct-to-consumer platforms like CrowdFarming reflects a broader European trend toward shortening supply chains to reduce carbon footprints and increase food security. By digitizing the relationship between farmer and consumer, these platforms challenge the dominance of large-scale retail distributors and promote organic certification as a standard for sustainable land management.
