Daesang Co., Ltd. aims to reach 1 trillion won [1] in combined revenue from its Southeast Asian subsidiaries by 2030.
The expansion signals a strategic push to capitalize on the growing global demand for Korean cuisine. By scaling production of traditional staples and convenience foods, the company seeks to cement its market share across 10 countries [5] in the region.
To support this growth, Daesang invested 300 billion won [2] last year in factories located in Hai Duong and Hung Yen, Vietnam. These facilities are designed to increase the output of seaweed, kimchi, and ready-meals to meet local consumption patterns.
In addition to manufacturing growth, the company is focusing on visibility and distribution. Daesang is currently showcasing its product lineup at ThaiFEX-ANUGA Asia, the largest food exhibition in Thailand, to attract new partners and consumers.
Financial data indicates a steady upward trajectory for the company's regional operations. Combined revenue for Southeast Asian subsidiaries reached 7.9 trillion won [3] last year. This performance represents a 29 percent increase [4] when compared with figures from 2021.
The company is targeting several key markets, including Indonesia and Malaysia, as it scales its logistics and production capabilities. The strategy relies on a mix of localized manufacturing in Vietnam and aggressive marketing in Thailand to drive the 2030 revenue goal.
“Daesang aims to reach 1 trillion won in combined revenue from its Southeast Asian subsidiaries by 2030.”
Daesang's aggressive investment in Vietnamese infrastructure and its presence at major Thai trade shows reflect a broader trend of South Korean food companies shifting from export-only models to localized production. By establishing factories within Southeast Asia, the company can reduce shipping costs and adapt flavors to local tastes, which is critical for perishable goods like kimchi.
