A Dallas-based brewery has released a limited-edition collaboration beer to support the Japan national football team during the 2026 World Cup.

The initiative aims to welcome international fans and provide a local hub for supporters during the tournament's high-profile matches in Texas.

Michael Petikolas, CEO of Petikolas Brewery, said the beverage is being sold at the brewery's locations and various fan events in Dallas. The launch coincides with Japan's first group-stage match of the tournament, which takes place on June 13, 2026 [1].

Petikolas designed the beer specifically for the regional climate. He said the product is a light beer intended to remain refreshing as temperatures rise throughout the tournament. Petikolas said the collaboration is a fun way to demonstrate how much the brewery supports the team.

"The Japan national team will play several matches in Dallas," Petikolas said. "We intend to support Japan fully and want them to be successful."

Beyond the product itself, the brewery is positioning its facilities as a welcoming space for the visiting crowd. Petikolas said he wanted to ensure that the brewery serves as a "home" for Japanese supporters where everyone can feel comfortable.

The collaboration beer is available at retail outlets across the city, providing a tangible link between the local Dallas business community and the visiting athletic delegation. The brewery expects the light profile of the beer to be particularly appealing to fans watching matches in the summer heat.

“"We intend to support Japan fully and want them to be successful."”

The collaboration reflects a strategic effort by local U.S. businesses to capitalize on the economic and cultural influx of the 2026 World Cup. By creating a specialized product and a designated 'home' for fans, the brewery is leveraging sports tourism to build brand loyalty with an international audience while enhancing the hospitality infrastructure for the event.