Sports streaming platform DAZN announced Wednesday it will acquire EverPass Media to accelerate its expansion into the U.S. market [1], [3].
The deal allows DAZN to penetrate the U.S. commercial sector by leveraging EverPass' existing infrastructure and high-value sports rights. This move signals a strategic shift toward capturing revenue from bars, restaurants, and other public venues that require specific licensing to broadcast professional sports.
EverPass Media was founded in 2023 [2]. The company was established by RedBird Capital Partners and the NFL’s 32 Equity investment arm [2]. By absorbing EverPass, DAZN integrates a specialized portfolio of U.S. sports rights and streaming technology tailored for commercial distribution [1], [4].
A central component of the acquisition is the access to premium content, such as NFL Sunday Ticket [1], [3]. This content is highly coveted for commercial establishments, providing a steady stream of viewers and advertising opportunities. DAZN intends to combine its global sports-content library with the technical capabilities EverPass developed for the U.S. market [1], [4].
The acquisition targets a specific gap in the streaming landscape—the transition of professional sports from traditional cable packages to digital delivery in public spaces [3], [4]. DAZN aims to use this technology to broaden its distribution and grow its footprint across the United States [1], [3].
Financial terms of the deal were not disclosed [3].
“DAZN will acquire EverPass Media to accelerate its expansion into the U.S. market.”
This acquisition represents a targeted entry strategy into the U.S. market, focusing on B2B commercial rights rather than competing solely for direct-to-consumer subscriptions. By acquiring a company backed by NFL 32 Equity, DAZN bypasses the traditional hurdles of securing high-barrier sports licenses in the U.S., positioning itself as a primary provider for the hospitality and entertainment industries.
