Demi Moore said there is nothing to fear regarding artificial intelligence and urged Hollywood to collaborate with the technology [1].
Moore's comments come amid an ongoing industry struggle to balance technological efficiency with the protection of creative jobs and intellectual property. As AI tools become more integrated into production, the tension between labor unions and studios remains a central conflict in the entertainment world.
Speaking during the opening days of the Cannes Film Festival in France this week, Moore said the industry must adapt to the evolving landscape [2]. She said that resisting the technology is an ineffective strategy for the creative community [3].
"There isn’t anything to fear," Moore said [1].
Moore said that AI is incapable of replacing true art, suggesting that the human element of storytelling remains indispensable. She said that fighting the rise of these tools is a futile effort that the industry cannot win [3].
"Hollywood has to find ways to work with AI, not fight it," Moore said [2].
She said that attempting to block the technology is a losing strategy. "To fight it is, in a sense, to fight a battle that we will lose," Moore said [4].
While Moore's perspective promotes a cooperative approach, her comments have not been universally accepted. Some observers said her stance is out of touch with the precarious nature of employment for writers, and background actors who face direct displacement by generative AI [5].
“"There isn’t anything to fear."”
Moore's position reflects a growing divide within the creative class between those who view AI as a tool for augmentation and those who see it as an existential threat. By advocating for collaboration over resistance, she is aligning with a 'pro-integration' philosophy that suggests the only way to maintain agency over the technology is to help define its implementation from within the industry.
