Actress Demi Moore said Hollywood must find ways to work with artificial intelligence because fighting the technology is a battle the industry will lose.
Moore made these comments while serving as a jury member at the Cannes Film Festival in France. Her perspective comes amid a broader global debate over how generative AI affects creative labor, copyright, and the future of performance in cinema.
Speaking during a jury press conference on Tuesday, May 21, 2024, Moore said the technology is already integrated into the industry [1, 2]. She suggested that adaptation is the only viable path forward for filmmakers and actors.
"AI is here," Moore said. "So to fight it is, in a sense, to fight something that is a battle that we will lose" [1].
Moore said the industry should not simply tolerate the technology but actively seek methods to collaborate with it [2]. According to Moore, resisting the integration of AI is futile because the tools are already present in the production pipeline [3].
"AI is here and Hollywood should find ways to work with it," Moore said [2].
Her comments highlight a shift in sentiment among some industry veterans who view AI as an inevitable tool rather than a replaceable force. Moore said the industry must adapt to survive the technological transition [3].
The actress's remarks at Cannes reflect the ongoing tension between the desire to protect human artistry and the economic pressure to adopt efficient, AI-driven workflows.
“"AI is here. So to fight it is, in a sense, to fight something that is a battle that we will lose."”
Moore's stance represents a pragmatic approach to AI that contrasts with the more adversarial positions taken by various entertainment unions. By framing AI as an inevitable presence, she suggests that the industry's focus should shift from prohibition to regulation and integration to ensure that human creators remain relevant in an automated production environment.
