The 13th Floor Haunted House in Denver is returning this year with a new attraction titled "Jason Universe: Survive the Night" [1].
This expansion represents a strategic move to bring the Friday the 13th franchise into a live-action environment. By leveraging a partnership between Thirteenth Floor Entertainment Group (13FEG) and Horror, Inc., the attraction aims to attract horror enthusiasts through an immersive experience based on the Jason Voorhees character [2, 3].
The attraction is scheduled to open Sept. 11, 2026 [1]. It will run through the Halloween season, closing Nov. 14, 2026 [1].
Located in Denver, Colorado, the experience is part of the broader 2026 Halloween season offerings [1, 4]. The project focuses on expanding the Jason Voorhees intellectual property into a physical space where guests can interact with the themes of the film series [2, 3].
13FEG and Horror, Inc. developed the partnership to offer a new themed experience for fans [2, 3]. The collaboration allows the entities to utilize the established horror brand to drive attendance to the Denver site during the autumn months [2].
While the specific layout of the attraction remains a secret, the title "Survive the Night" suggests a survival-themed narrative for visitors [3]. The attraction joins other seasonal offerings in the U.S. as the industry looks for ways to modernize the traditional haunted house format through licensed intellectual property [4].
“The 13th Floor Haunted House in Denver is returning this year with a new attraction titled 'Jason Universe: Survive the Night'.”
The partnership between 13FEG and Horror, Inc. signals a trend toward the 'experiential' monetization of classic horror cinema. By transitioning a cinematic villain into a live-action attraction, the companies are moving beyond passive viewership to active participation, utilizing licensed IP to ensure a built-in audience for seasonal entertainment venues.
