Construction has begun on a new two-part mural by artist Olive Moya at the Denver Pavilions on 15th Street [1, 2].

The project is a centerpiece of a larger revitalization effort for the retail center. By replacing outdated signage with contemporary public art, the Denver Downtown Development Authority aims to modernize the shopping district's aesthetic appeal.

Work on the installation started in late June [3]. The new artwork replaces a vinyl display that had been in place for 15 years, which served as a museum advertisement and banner for Clyfford Still [3].

The total cost for the mural project is $300,000 [1]. The installation consists of a two-part mural format designed by Moya [1].

This update is part of a broader facelift for the Denver Pavilions area. The transition from a long-term advertisement to a commissioned piece of art reflects a shift in how the downtown corridor manages its visual landscape, moving away from commercial banners toward permanent cultural installations [1, 3].

The Denver Downtown Development Authority approved the project as part of its strategy to improve the 15th Street corridor [1, 2]. The removal of the Still banner marks the end of a decade and a half of static branding at the site [3].

“The project is a centerpiece of a larger revitalization effort for the retail center.”

The replacement of a 15-year-old commercial banner with a commissioned work by Olive Moya signals a strategic shift by the Denver Downtown Development Authority to prioritize permanent public art over temporary advertising. This transition is likely intended to increase foot traffic and enhance the cultural identity of the 15th Street retail corridor during its broader revitalization phase.