The sequel to the 2006 film "O Diabo Veste Prada" earned US$233 million [1] worldwide during its opening week.
The performance indicates a strong remaining appetite for the franchise and the iconic characters from the original film. By exceeding initial box-office projections, the sequel demonstrates the commercial viability of reviving high-fashion dramas for modern audiences.
Preview screenings for the film began on April 29, 2024 [1]. The official theatrical release followed on April 30, 2024 [2], marking the start of the global rollout.
Industry data shows the film grossed US$233 million [1] in the first week following the official release. This surge in earnings was driven by significant audience anticipation and the lasting cultural status of the first movie.
The film's trajectory suggests that the brand's appeal has persisted across two decades. While the original film established the narrative foundation in 2006, the sequel has managed to capture a broad international demographic, leading to a debut that outperformed analyst expectations.
Global box-office figures confirm that the film's reach extended across multiple markets simultaneously. The combination of early screenings and a coordinated theatrical launch contributed to the final opening-week tally.
“The sequel to the 2006 film "O Diabo Veste Prada" earned US$233 million worldwide during its opening week.”
The commercial success of this sequel suggests that nostalgia for mid-2000s cinema remains a powerful driver for theatrical attendance. By surpassing projections, the film proves that legacy intellectual property in the fashion and drama genres can still generate significant global revenue, potentially encouraging studios to pursue similar sequels of dormant hits.
