Screenwriter Aline Brosh McKenna said recent box-office performance indicates there is an audience for a third "The Devil Wears Prada" film [1].
The potential expansion of the franchise suggests that the brand remains commercially viable decades after its inception. This interest comes as studios increasingly rely on established intellectual property to drive theater attendance in a competitive streaming market.
In an interview with the Times of India, McKenna said the possibility of extending the narrative [1]. She said that the financial results of recent releases have provided the studio with the necessary confidence to explore further installments [1].
"Box office performance helps us feel there's an audience for extending the story," McKenna said [1].
The franchise is returning 20 years after its initial debut [1]. The original film established a significant cultural footprint, and the current momentum suggests a lasting appeal across multiple generations of viewers.
While a third film has not been officially greenlit with a production date, the studio is using these metrics to gauge the viability of the project [1]. The decision to move forward typically depends on a combination of script development, and the continued strength of the franchise's market presence [1].
McKenna's comments highlight the direct link between immediate revenue and long-term creative planning. By analyzing current viewer habits, the studio can determine if the characters and the high-fashion setting still resonate with modern audiences [1].
“"Box office performance helps us feel there's an audience for extending the story."”
The studio's reliance on box-office data to justify a third installment reflects a broader industry trend of risk aversion. By anchoring new projects to proven financial performance rather than purely creative direction, the studio ensures a built-in audience, though it places a premium on the commercial longevity of the original brand.
